Where is she going from here?
You sell a ticket and get her through the gate, but from then on she’s anonymous.
![CRM-engagement](https://www.vtapnfc.com/wp-content/uploads/CRM-engagement.jpg)
Identify fans and optimize in-venue journeys with digital tap points
![](https://www.vtapnfc.com/wp-content/uploads/VTAP-tap-to-enter-VIP-lounge.jpg)
Tap to enter VIP lounge
![arrowdown](https://www.vtapnfc.com/wp-content/uploads/arrowdown.png)
![](https://www.vtapnfc.com/wp-content/uploads/VTAP-tap-for-food-promotion.jpg)
Tap for food & beverage promotion
![arrowdown](https://www.vtapnfc.com/wp-content/uploads/arrowdown.png)
![](https://www.vtapnfc.com/wp-content/uploads/VTAP-tap-for-discounted-fan-ware.jpg)
Tap for discounted merch
![arrowdown](https://www.vtapnfc.com/wp-content/uploads/arrowdown.png)
![](https://www.vtapnfc.com/wp-content/uploads/Ubiquitous-fan-engagement-in-venue.jpg)
Ubiquitous fan engagement in-venue
How it works
VTAP cloud architecture
Collect enhanced engagement platform data at in-venue tap locations. For example, tap to win a pizza.
![VTAP-architecture-sports-entertainment](https://www.vtapnfc.com/wp-content/uploads/VTAP-architecture-sports-entertainment-scaled.jpg)
VTAP upgrades attendance experience
![vtap-for-fitness-fast-throughput](https://www.vtapnfc.com/wp-content/uploads/vtap-for-fitness-fast-throughput.jpg)
4x faster throughput.
✔ Entrance throughput with NFC wallet tickets is up to four times faster than QR code scanning.
✔ Automatic selection of NFC tickets from Apple Wallet and Google Wallet means no delays phone-scrolling to find the right QR code.
![VTAP100-compact-case](https://www.vtapnfc.com/wp-content/uploads/VTAP100-compact-case.png)
Economic retrofit & integration.
✔ VTAP easily replaces readers for legacy ticket-types in turnstiles, ticket kiosks and handheld devices – thanks to in-built RFID card reading functionality and QR/barcode code scanner emulation.
✔ VTAP’s flexible range of connectivity options include the Wiegand and RS-485 standards used for door, gate and turnstile control.
![vtap-for-retail-low-cost-upgrade](https://www.vtapnfc.com/wp-content/uploads/vtap-for-retail-low-cost-upgrade.jpg)
Setup touch points anywhere in venue.
✔ Deploy Apple Wallet and Google Wallet compatible readers anywhere that more accurate 1st party engagement data is needed, at food & beverage concessions, VIP room, customer service desk, etc.
✔ Motivate consumers to tap their ticket or fan card for gamified offers & experiences
![vtap-retail-boost-loyalty-data](https://www.vtapnfc.com/wp-content/uploads/vtap-retail-boost-loyalty-data.jpg)
Boost revenues.
✔ Mobile wallet tickets open-up a new communication channel with customers.
✔ Push notifications can engage customers with tailored messages – including offers for in-venue purchases.