You sell a ticket and get her through the gate, but from then on she’s anonymous.
Identify fans and optimize in-venue journeys with digital tap points
Tap to enter VIP lounge
Tap for food & beverage promotion
Tap for discounted merch
Ubiquitous fan engagement in-venue
How it works
VTAP cloud architecture
Collect enhanced engagement platform data at in-venue tap locations. For example, tap to win a pizza.
VTAP upgrades attendance experience
4x faster throughput.
✔ Entrance throughput with NFC wallet tickets is up to four times faster than QR code scanning.
✔ Automatic selection of NFC tickets from Apple Wallet and Google Wallet means no delays phone-scrolling to find the right QR code.
Economic retrofit & integration.
✔ VTAP easily replaces readers for legacy ticket-types in turnstiles, ticket kiosks and handheld devices – thanks to in-built RFID card reading functionality and QR/barcode code scanner emulation.
✔ VTAP’s flexible range of connectivity options include the Wiegand and RS-485 standards used for door, gate and turnstile control.
Setup touch points anywhere in venue.
✔ Deploy Apple Wallet and Google Wallet compatible readers anywhere that more accurate 1st party engagement data is needed, at food & beverage concessions, VIP room, customer service desk, etc.
✔ Motivate consumers to tap their ticket or fan card for gamified offers & experiences
✔ Mobile wallet tickets open-up a new communication channel with customers.
✔ Push notifications can engage customers with tailored messages – including offers for in-venue purchases.