Do you know who is shopping today?

I'm intrigued!

Your CRM tracks their digital journey. But their in-store journey is anonymous. It’s a tremendous data gap.

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Identify your shoppers and optimize CRM journeys with digital tap points

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Tap for daily deals at the entrance

Tap in cosmetics for brand promotions

Tap in hardware for DIY tips

Tap in electronics to win a 50% discount

Tap at checkout

Ubiquitous CRM engagement in-store

How it works

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VTAP cloud architecture

Collect enhanced CRM data at in-store tap locations. For example, tap to win Premier Collection Lip Gloss.

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VTAP non-payment readers upgrade the loyalty experience

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Setup touch points anywhere in store.

✔ Deploy Apple Wallet & Google Wallet compatible readers anywhere that more accurate 1st party engagement data is needed, at Point of Sale, at front door, in any department, at customer service desk.

✔ Motivate consumers to tap with gamified offers.

Enhanced customer data & analytics.

✔ Capture every consumer visit.

✔ Automatic selection of NFC loyalty passes from Apple or Google wallets means registering consumer presence is effortless – with just a tap of a smart phone or watch.

✔ No searching for loyalty cards and no fumbling with magstripe or QR-code scanners.

Engagement boost.

✔ Mobile wallet digital cards become a new comms channel.

✔ Mobile wallet engagement cards offer push notifications to send personalized messages – including deal expiration reminders and incentives for in-store purchases.