NFC Wallet for
frictionless in-store engagement
Retail stores, restaurants, bars and cafes are optimising their customer experience using ‘just tap’ NFC with Apple Wallet and Google Wallet
NFC Wallet for
frictionless in-store engagement
Retail stores, restaurants, bars and cafes are optimising their customer experience using ‘just tap’ NFC with Apple Wallet and Google Wallet
Why is NFC better than QR codes for retail in-store interaction?
Shorter queues
Eliminate the friction of using QR and barcodes – finding apps, waiting for connectivity, selecting codes and presenting to a scanner at just the right angle. NFC loyalty works just like Apple Pay or Google Pay: it is simple, swift and secure. And 4 times faster than QR!
Increased spend
Simplified loyalty interaction at PoS, using NFC Wallet, complements the use of in-app personalised offers, gamification and notifications, making it easier for customers to spend more, with clear incentives to come back again.
Increased data insights
Loyalty cards in NFC Wallet can be used for frictionless ‘just tap’ interaction anywhere in store, not just alongside payment at the PoS, providing significantly more customer insights & data, influencing behaviour before committing to spend.
See how VTAP NFC is being used with Apple Wallet and Google Wallet for a simple, swift and secure in-store loyalty experience:
What else can NFC readers do to improve the retail in-store experience?
Loyalty enrolment
When a customer taps on the reader, their smartphone can automatically open a contextually relevant account sign-up link, enabling loyalty sign-ups directly linked to a customer’s last transaction & payment card.
Stored value payments
NFC ‘just tap’ closed loop payment cards can be issued into a customer’s Apple Wallet or Google Wallet, providing added convenience, reduced costs and greater flexibility over credit- or debit- card payments.
In-store marketing
Customers can ‘check in’ anywhere in store with their NFC Wallet loyalty card. They simply tap their phone on a cloud-connected VTAP reader to receive relevant offers or in-store promotions, creating a more personalised in-store experience.
Other sectors are exploring using NFC Wallet for check-in. These include the travel sector for VIP membership, sports venues for VIP benefits, and manufacturers for audit and machine check-in processes.
Why is VTAP technology great for retail?
Boost loyalty apps
Apple Wallet and Google Wallet NFC passes enhance the use of existing apps, using a simple link to add the digital NFC card into the phone wallet. Usage of the frictionless NFC loyalty pass directly feeds data to your loyalty platform to provide more real time targeted incentives.
Simple PoS upgrade
Improved security
Unlike QR codes, NFC passes cannot be copied through screen grabs and shared with non-members. NFC-enabled digital membership passes are protected by the strong security of Apple Wallet and Google Wallet and securely read by certified VTAP readers.
How does VTAP technology help?
Easy NFC upgrade
Works with any Apple Wallet and Google Wallet pass issuance platform that also supports NFC, using the standard Apple and Google developer APIs. Many wallet pass issuance platforms, loyalty and CRM providers are already integrated with VTAP technology.
Improves on QR
Readers can directly replace existing QR code scanners or work seamlessly alongside them, easing support for, and migration from, legacy processes. VTAP readers can support tap-to-register instant account registration, linked to PoS payment transactions.
Apple and Google certified
VTAP readers are fully certified for Apple VAS & Google Smart Tap, perfect for NFC loyalty. Security keys and application data are simply and securely managed locally over USB or online via VTAP Cloud, creating end-to-end security and peace of mind.
Which VTAP products work best for retail?
Our range of VTAP products support a wide range of connectivity options for integration into all parts of the physical retail environment. Our cloud connectivity products link directly with existing online CRM & loyalty platforms.
Boxed readers
VTAP NFC readers in various housings connect directly with PoS terminals, touch screen devices and unattended kiosks, enabling easy integration with existing till systems alongside existing barcode scanners and payment terminals.
Reader modules & boards
VTAP NFC reader boards and modules can be integrated inside vending machines, kiosks, self-service check-outs, PoS hardware and combined QR/NFC scanners, allowing full control over physical casing branding & design.
IP-connected readers
VTAP Cloud enables direct connectivity to online CRM, clienteling and loyalty platforms, processing NFC taps in real-time. It also manages the reader estate, deploying firmware updates and application-specific security keys.
Boxed readers
VTAP NFC readers in various housings connect directly with PoS terminals, touch screen devices and unattended kiosks, enabling easy integration with existing till systems alongside existing barcode scanners and payment terminals.
Reader modules & boards
VTAP NFC reader boards and modules can be integrated inside vending machines, kiosks, self-service check-outs, PoS hardware and combined QR/NFC scanners, allowing full control over physical casing branding & design.
IP-connected readers
VTAP Cloud enables direct connectivity to online CRM, clienteling and loyalty platforms, processing NFC taps in real-time. It also manages the reader estate, deploying firmware updates and application-specific security keys.