VTAP for retail
Revolutionising the retail experience.
Retailers can collect more in-store data and better understand their customers’ behaviour by issuing NFC-enabled digital loyalty cards in Apple Wallet and Google Wallet. The NFC ‘just tap’ technology can be used to streamline existing in-store loyalty interactions and to create entirely new ones, away from the point-of-sale.
You want more information and control over an in-store shopper’s journey, but without a purchase you suffer from lack of data. You only know who and where they are after they walk out of the store. Your existing point of sale systems may provide limited insights, but ultimately they can’t give you the full picture. Neither can they help you to leverage your rich ecommerce, web site and app usage data to drive in-store sales and promotions.
Our VTAP NFC technology allows you to make intelligent decisions, powered by smart data, to drive up sales. Low friction ‘just tap’ digital loyalty cards result in more data about your customers and higher engagement. Don’t rely on guesswork to inform your thinking about in-store promotions – we can help you set up touchpoints anywhere in your stores to enable you to enhance your analytics, devise personalised real-time offers, and watch your loyalty engagement rates soar.
Applications range from digital stamp cards for coffee shops to tap-2-win promotions and fully-integrated omni-channel solutions such as in-store abandoned cart reminders.
Increase spend, reduce friction and enhance your in-store engagement.
By switching to contactless NFC digital loyalty cards, customers can conveniently tap on VTAP readers placed throughout stores without having to open an app. This streamlined process ensures swift transactions at the point of sale, and enables new interactions away from the checkout. Cloud-connected VTAP readers can be deployed anywhere, and are connected to existing loyalty, CRM or CDP systems. Retailers can now collect opt-in presence data and respond with real-time and personalised offers.
Build unique new in-store experiences crafted around the way your customers like to shop. Use NFC to drive your app adoption and join up your physical and ecommerce journeys.
Minimise your environmental impact and staffing costs
No more physical cards, printed coupons or vouchers to distribute and collect. NFC-enabled passes are securely issued and stored in the customers’ phone using Apple Wallet and Google Wallet, and can be pulled up and used in an instant with our ‘just-tap’ technology. Meaning less need for staff interaction and expensive devices.
Enhanced speed and security
NFC wallet passes are highly secure and can be used for other applications including pre-paid stored value transactions. Data exchanged over NFC with VTAP readers is encrypted, leveraging the security architectures of Apple Wallet and Google Wallet, whilst being simple to use. Our VTAP NFC readers enable the easy deployment of this ‘just tap’ experience to dramatically speed up transactions and record insightful data. Visitors don’t need to open an app or search for a QR code – the Apple Wallet and Google Wallet apps are always on standby for NFC interaction.
Increase spend, reduce friction and enhance your in-store engagement.
By switching to contactless NFC digital loyalty cards, customers can conveniently tap on VTAP readers placed throughout stores without having to open an app. This streamlined process ensures swift transactions at the point of sale, and enables new interactions away from the checkout. Cloud-connected VTAP readers can be deployed anywhere, and are connected to existing loyalty, CRM or CDP systems. Retailers can now collect opt-in presence data and respond with real-time and personalised offers.
Build unique new in-store experiences crafted around the way your customers like to shop. Use NFC to drive your app adoption and join up your physical and ecommerce journeys.
Minimise your environmental impact and staffing costs
No more physical cards, printed coupons or vouchers to distribute and collect. NFC-enabled passes are securely issued and stored in the customers’ phone using Apple Wallet and Google Wallet, and can be pulled up and used in an instant with our ‘just-tap’ technology. Meaning less need for staff interaction and expensive devices.
Enhanced speed and security
NFC wallet passes are highly secure and can be used for other applications including pre-paid stored value transactions. Data exchanged over NFC with VTAP readers is encrypted, leveraging the security architectures of Apple Wallet and Google Wallet, whilst being simple to use. Our VTAP NFC readers enable the easy deployment of this ‘just tap’ experience to dramatically speed up transactions and record insightful data. Visitors don’t need to open an app or search for a QR code – the Apple Wallet and Google Wallet apps are always on standby for NFC interaction.
How VTAP Cloud works
VTAP Cloud demos
Ready to revolutionise the in-store experience with VTAP?
VTAP readers have been transforming the customer experience at many market-leading businesses world-wide. Want to see how we can help you do the same?
